BRILL WINS
> Champion Green is an enduring multi-year campaign
> The only all-Ireland retail subbrand
> 20 million Total PR Reach
> Over 75k organic uses of #championgreen to date
In the depths of the COVID pandemic lock-downs Irish small business needed a lifeline - a way to rally support when businesses first re-opened in June 2020 and for the ensuing 18 months of successive lockdowns
We created a national movement to shop local and support local makers. A unique collaboration between Chambers Ireland, the Small Business Association, Retail Excellence and led by Kilkenny Design with Visa, the champion of small business.
Under the campaign and hashtag Champion Green Ireland's makers and businesses had a way to promote themselves in a unified way
At an unprecedented time of crisis, Champion Green offered a beacon of hope and a clear call to action
Two successive integrated campaigns with a social-first approach empowered businesses and brands to promote themselves by releasing a downloadable suite of Champion Green assets available through a specially created microsite.
- Galvanised the country with hero creative
- Secured the support of government and high profile ambassadors in arts and culture
- Generated a huge amount of earned PR and editorial
2020: LAUNCH INTEGRATED CAMPAIGN: TV, RADIO, OOH, PRINT, SOCIAL & PR
2020: CHRISTMAS REFRESH FOR GREEN FRIDAY
2021: REFRESH CAMPAIGN